Modern marketing solutions

In the age of fluid media that flows to everyone, everywhere, all the time, a perfect pebble dropped in just the right place at just the right time can start a wave.

Ripple Effects Marketing.

Expertise

From first drop to deluge, Ripple Effects builds your marketing presence with a foundational focus on the ease of data-collection, and flexibility for perpetual adaptation that success in today’s marketplace demands. Strategic, creative execution that informs evolution – in the time of fluid media, flow-how is just as important as know-how.

Website Development

Fluid, custom designed websites incorporating social media, video and other media with maximum versatility.

Search Engine Optimization

Exhaustive and strategic SEO planning, deployment and evaluation utilizing best practices for optimal performance.

Branding

Strategic and quantifiable brand development that brings — and keeps — companies and customers together.

Marketing Strategy

Effective, process-driven marketing strategy through detailed planning and analytics to maximize results.

Digital Advertising

Connected, targeted and adaptive digital marketing that delivers maximum ROI through continued evaluation.

Video Marketing

Collaborative conception, production and distribution of story-driven videos your audience will connect with.

About

Founded by marketing strategist, Brian Ripley, Ripple Effects Marketing has tailored, tested and refined an approach that dovetails analytics-driven program adaptability into the constantly shifting and evolving realities of the modern digital marketing paradigm.

To our clients, the rewards of embracing a fluid approach in a fluid environment are most apparent in increased revenues, industry awards and tides turned. But for us, satisfaction comes from the thrill of advancing the wave.

For businesses of all sizes, Ripple Effects’ is dedicated to furthering marketing approaches that leverage the analytical power of new media to generate a bigger splash… by dropping a smaller pebble.

Work

The best evidence of the success of Ripple Effects’ ongoing mandate to move marketing forward is found in its wake.

Denturist Association of Canada
The authoritative voice of Denturism in Canada, with a mission to pursue the advancement of the profession through education and communication.
STRATEGY
VIDEO PRODUCTION
ONLINE
MEDIA

Railway City Transit

St. Thomas unveils a new revitalized brand and suite of services for the 150 year old public transit service that is consistent with the past, present and future of the Railway City.

STRATEGY
BRANDING
ONLINE
MEDIA
SIGNAGE

Fire Hall Market
An indoor artisan market in historic Port Stanley, Ontario.
BRANDING
SIGNAGE
STRATEGY

Geerlinks Design Gallery
Experts in creating innovative contemporary living spaces for the modern lifestyle, with a focus on Canadian manufacturers.
STRATEGY
WEBSITE
VIDEO PRODUCTION
ONLINE
MEDIA

Illustration of denturists representing the Denturist Association Ontario of Ontario — Denturist Association of Ontario
A group of nearly six hundred denture professionals working together to provide public education and assist denturists in their practices with cutting edge technology.
STRATEGY
VIDEO PRODUCTION
ONLINE
MEDIA

Conrad Denture Clinic
State of the art denture clinic providing the latest techniques in the industry with high-quality products, plus on-site hygiene and implant services.
BRANDING
WEBSITE
VIDEO PRODUCTION
MEDIA
ONLINE
OUTDOOR

Graham Scott Enns
A progressive accounting firm helping clients succeed for over 50 years.
WEBSITE
BRANDING
ADVERTISING

Canadian Transplant Association
National organization committed to raising awareness about organ donation and celebrating the success of transplants in saving lives.
CREATIVE

Kenny Insurance Brokers
A family owned and operated brokerage established in 1988, providing insurance products that are tailored to the unique needs of its customers.
STRATEGY
VIDEO PRODUCTION
ONLINE
MEDIA

City of Woodstock
The economic development division implements development and marketing programs for the City of Woodstock.
BRANDING
VIDEO PRODUCTION
CREATIVE
STRATEGY

Photo of East Park mascot and team member — East Park
Southwestern Ontario’s go-to destination for fun and entertainment.
BRANDING
WEBSITE
VIDEO PRODUCTION
STRATEGY
ONLINE
EMAIL MARKETING

Blog

Ripples from the Remote Past

Long before telecommuting was thrust upon reluctant and skeptical businesses by a global pandemic, the earliest version of this website proclaimed, “Leveraging the advantages offered by the Internet to leave the costs of bricks-and-mortar behind, Ripple Effects provides digital marketing expertise at lower costs for us that become lower costs for our clients.” Though it …

Credible Compassion and the Crisis Cliché

By now, you’ve acclimatized somewhat to the Covid-19 reality; and, unless your social isolation includes media-isolation, you’ve also heard, and I quote, “we’re all in this together.” Tweets, radio commercials, and politicians all say it – all the time. Indeed, you might even be feeling like it’s all they say! On this blog, we talk …

Affection as Commodity: Staging with a Feel Estate Agent

In the Internet era, people’s attention – or more precisely, your audience’s attention – is the hottest commodity. This is why effective, sustained branding is so important. After all, what is branding if not the process of attracting and holding your audience’s attention? When it comes to branding, winners are separated from losers by succeeding …

Marketing Gold: Tessa, Scott, and True Patriot Love

A shiny teal 60s Mustang convertible on a sweltering day in early August is not what immediately comes to mind when a conversation turns to competitive ice dancing. But on this day, when it’s Tessa Virtue and Scott Moir perched on the back of that Mustang, waving to adoring crowds adorned in red, it all …

The Importance of Transparency in Marketing

Being Open and Truthful Ran into Effective Branding on Valentine’s Day! You Won’t Believe What Happened Next! Business is about relationships. It can’t be said plainer than that. No matter what we want to believe, humans – especially modern ones – are more emotional than they are rational creatures. Especially in the business of marketing, it …

A Welcoming Wave from the Wavemakers at Ripple Effects

When I started Ripple Effects Marketing, phones didn’t pay for your groceries at the checkout, you had to sit through commercials during TV programs and people didn’t have to sell big ideas in 140 characters. It all feels like a lifetime ago now. But in tech – and so too in online marketing – a …

Testimonials

For a period of 10 years I had the opportunity to work directly with Brian Ripley in developing advertising strategies in promoting the City of London. Brian was instrumental in assisting our office in coming up with some very unique concepts that enhanced London's image as a premiere Leisure travel destination. — Marty Rice, Tourism London
I've hired Brian on a number of occasions to produce different marketing materials. His work is always exceptional. Brian is easy to work with and able to bring strategic insight to any project. I highly recommend him and look forward to working with him again in the future. — Jordan Stevens, TreBrand
I have had the pleasure of working with Brian for five years on our strategic marketing initiatives. He has done exactly what was needed, stretched our thinking, and provided opportunities for new growth. A very responsive partner. — Rod Campbell, Addaline Asphalt Maintenance
Brian and his team were instrumental in developing a new brand for the City of Woodstock's economic development department. Brian's team were understanding, creative and helped to position the community's business attraction efforts to be much more focused and modern. I would not hesitate to utilize the services of Brian Ripley again in the future. — Len Magyar, City of Woodstock
East Park has worked with Ripple Effects for more than 5 years. They were pivotal in rebranding for our 50th anniversary including a new logo, digital assets and mascot. We are very pleased with their process delivery and outcomes. Thank you Brian and your team. — Alon Shatil, East Park
I have used the services of Ripple Effects Marketing for years to produce a printed annual report and newsletter for the Canadian Transplant Association. Brian and his team do amazing work and are so easy to work with. I am always impressed with the quality of product they produce. — Bianca Segatto, Canadian Transplant Association

Connect

Marketing successfully in the digital age can be a daunting endeavour. Engineering processes that maximize what you get back for what you put in, even more so.

Our experience has proven that the key to success is frontloading analysis-driven adaptation that empowers your marketing program to achieve a fluid state that enables constant redeployment built on data.

We can do that for you.

Dive in. It’s perfect once you get used to it.

Ripple Effects.

Brian Ripley
Marketing Strategist
brian@createaripple.ca
519.868.4932

Modern marketing solutions

Website Development

Search Engine Optimization

Branding

Marketing Strategy

Digital Advertising

Video Marketing

Denturist Association of Canada

Railway City Transit

Fire Hall Market

Geerlinks Design Gallery

Denturist Association of Ontario

Conrad Denture Clinic

Graham Scott Enns

Canadian Transplant Association

Denturist Association of Canada

Kenny Insurance Brokers

City of Woodstock

East Park

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